Channel 01
Paid Advertising, Meta Ads
- Campaign setup & structure per location
- Location-specific audience targeting
- Creative direction & ad strategy
- Ongoing optimisation & scaling
- Performance tracking & reporting
Marketing Proposal
A performance-led engine for
Dr Nij Aesthetics.
Driving consistent enquiries, increased visibility and scalable growth for the clinic, through a structured, multi-channel marketing strategy.
Prepared by
Myk Baxter, Myk Baxter Marketing
Prepared for
Dr Nij, Dr Nij Aesthetics
Investment
£1,800£950 / mo
The Objective
“Drive consistent enquiries, increase visibility, and scale Dr Nij Aesthetics.”
A structured, performance-led approach for the clinic, built for measurable results, clear tracking and long-term brand development.
Section 01
Scope of Work
Clinic Covered
- Dr Nij Aesthetics, Darlington
Treatments Promoted
- PRP / PRF (hair restoration)
- Vampire Facial
- Anti-wrinkle injections, 3 areas (Botox)
- Jawline slimming / bruxism / migraine relief
- IV Therapy
- Non-surgical neck lift (Nefertiti)
- Polynucleotide under-eye treatment
- Microsclerotherapy (thread & spider vein removal)
Section 02
Marketing services included.
Channel 02
Search Engine Optimisation
- Local SEO for the clinic
- Keyword targeting & optimisation
- On-site SEO improvements
- Treatment-focused news blogs to support continuity of the campaign
- Ongoing ranking growth strategy
Channel 03
Organic Social Content
- Regular organic posts to support the Meta Ads campaign
- Treatment highlights, education & clinic moments
- Planning, copy, design & scheduling
- Consistent brand presence across platforms
- Audience growth & engagement
Section 03
Content Creation, Ads & Campaigns
To ensure high-performing campaigns, MBM will produce dedicated marketing content tailored for ads and the organic social rollout.
First Video Shoot, Complimentary
- First video and image shoot provided free of charge
- Taking place next Wednesday at 5pm
- A fresh video & image content day every 3 months, inclusive when paid in advance
What This Covers
- Ad creatives, video & imagery
- Organic social content assets
- Campaign-focused content
- Regular creative refreshes
Important: Content is planned and directed by MBM. A steady flow of recent treatment results and clinic moments from Dr Nij is still required to support ongoing performance between shoot days.
Section 04
How the marketing is structured.
One clinic, multiple coordinated workstreams, each with its own strategy, creative direction, setup, optimisation and ongoing management.
Acquisition
New Patient Campaigns
- Treatment-led Meta Ads
- Local Darlington targeting
- Funnels for consultations & bookings
- Creative refreshes & A/B testing
Retention
Patient Re-Engagement
- Organic social nurturing & seasonal offers
- Top-up & follow-up reminders
- Education on new treatments
- Long-term lifetime-value growth
Key Takeaway
A combined acquisition and retention engine, ensuring better performance, clear tracking and scalable growth for the clinic.
Section 05 · Investment
Dr Nij Aesthetics, Marketing
Meta Ads
£1,000
SEO
£300
Organic Social
£500
Standard RRP · £1,800 / month
Discounted Clinic Price
Meta Ads + Video Production & Editing
£750 / mo
Inclusive package · paid in advance for the initial 3 months
Organic Social
£200 / mo
Reduced rate · paid monthly
Total Monthly Investment
£950
Meta Ads + Video£750
Organic Social£200
Meta Ads + Video Production & Editing is a non-contractual, discounted package paid in advance for the initial 3 months, video & images inclusive each 3-month period. After that it continues monthly with a 30 day notice period. Organic Social is paid monthly at the reduced rate of £200 / month. No VAT charged.
Section 06
Agreement Terms
- This is a discounted clinic rate.
- Based on a minimum 3-month commitment.
- Payment to be made in advance.
Section 07
Review Period
After the initial 3 months, we will review:
- Performance
- Workload
- Growth opportunities
- Our professional fees
From there, we will align on the next phase of scaling and ongoing strategy.
Section 08
Additional Work
Anything outside of the agreed scope will:
- Be discussed and agreed in advance
- Be quoted separately where required
Section 09
Final Note
This structure has been designed to ensure:
- Strong performance for the clinic
- Clear and scalable growth
- Consistent lead generation
- Long-term brand development
MBM will manage this with a results-driven, hands-on approach, ensuring everything is continuously optimised and improved.
Section 10
Next Steps
- 1.Confirm acceptance of this proposal.
- 2.Payment to secure time and onboarding.
- 3.Campaign rollout begins immediately.
Section 11 · Invoicing Details
Company Information
Please confirm your details so we can prepare the invoice and onboarding documentation.
Section 12
Acceptance
By proceeding, both parties agree to the scope, deliverables, and terms outlined above.
For MBM
Myk Baxter
Myk Baxter
Myk Baxter Marketing
Date
6 May 2026
For The Client
Tick to sign
Dr Gunaratnam Niranjan
Director, Dr Nij Aesthetics
Date
,
Section 13 · Payment
Payment Details
Please make payment to the account below. A paid invoice will follow once funds are received.